ABR segment mapping: a field note.
Treating the certified market as one pool produces generic shortlists. Segmenting it changes both reach and response rate.
The segments we use
Certification status and stage, primary modality, secondary modality depth, commissioning history, supervisory and residency-teaching involvement, academic output, and mobility signals such as tenure pattern and regional ties.
Why segmentation changes outcomes
Each segment responds to a different opening. A physicist three years post-certification with strong brachytherapy depth is motivated by different things than a chief with fifteen years and an accreditation track record. Same market, different message, materially different response rate.
Keeping the map current
A map decays. Certifications complete, people move, programmes open and close. Refreshed continuously it becomes the fastest route to a credible shortlist; refreshed annually it becomes a list of old phone numbers.
- Segment by certification stage, modality depth and mobility signals.
- Match the outreach message to the segment, not the vacancy.
- Treat market maps as living data with continuous refresh.
Turn market intelligence into a hire.
If this reflects a gap in your department, we can map the live market for the role and show you exactly who is reachable, and on what terms.
Does this reflect a gap in your department?
Tell us about the role and we will map the live market for it, showing who is reachable and on what terms.